How to Optimize Your Multiple-Location Google My Business Listing

Since its original rollout in 2014, Google My Business listings have become the first step in the local search marketing process. The listing shows above the fold, and shows information such as location, price range and reviews while driving in clicks and revenue. If you have a business with multiple locations, it is important to claim the locations to be found by potential customers. If you have more than ten locations, you can use the Bulk Location Management feature to edit your locations at once.

After creating your Google My Business page using an email with your business domain, create a spreadsheet with all of the pertinent business information, such as address, phone number and hours. The spreadsheet will make the information easier for verification once it has information for all locations. Add your locations to your account and read over your information before uploading your spreadsheet. Make sure the business name, zip code and physical address are correct. Use a local phone number instead of a call center if you can, and always used a direct phone number and URL to your business. If any information in your spreadsheet is incorrect, the verification process and your listing will be delayed. If there are any errors in how your uploaded locations show up on your Business Dashboard, Google will prompt you to make changes before you can request verification, via a phone call or by mail. Unverified listings will not appear on Google.

After your information is verified, it is important to keep your listing up-to-date. If you move or open another location, make sure your listing reflects the proper address and phone number. Google may deactivate your listing if the algorithm believes it is inactive. All of this can be done over your Business Dashboard.

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