In 2022, there are countless platforms and channels that businesses are using to reach consumers. On top of that, consumers are using even more channels to find new information and products. Using multiple social media platforms can be great to target different audiences, but only if used correctly. Additionally, staying up to date with the latest social media trends and search engine updates is critical. Keep reading below to learn how to better optimize your social media channels this year!
It can be easy to compartmentalize different pieces of your social media strategies depending on platform, audience, voice, etc. The issue with this is that today’s consumers are everywhere at the same time. Think about your daily usage. For many, it includes hopping from Instagram to Facebook to searching on google then to Snapchat, and now TikTok. Not utilizing an omnichannel strategy, these users can easily overlook your pages after overlooking you on another platform.
If you use different branding on each page, this can be easily confusing for users. This will result in them overlooking both your social media channels and scrolling past your website on search result pages. Without aligning content across all platforms and channels with an omnichannel strategy, it is hard for users to understand what exactly the company does. It is more important than ever to have a cohesive multi-platform approach to all marketing campaigns.
Focus on User-Intent
In addition to building an omnichannel approach to your social media channels, focusing on your user intent across all platforms will help your channels. User intent focuses on how people are searching the web. Additionally, understanding that users are looking for a specific answer to a very specific issue, question, or problem. You should be looking at how you can format your content to give them what they need.
Switching your focus onto how you can make the best solution for their needs will result in more organic traffic. It will also help ensure they stay longer on your website, and help build more trust with your target demographic on all platforms.
Get Started with Boston Web Marketing
Going into 2022, Google is starting to expand its search results to include more AI-driven as well as user-intuitive results. Although it may take time for this to be put into place, we are seeing Google get closer through things such as the EAT principle. it is best to prepare for these changes now by creating your content and building your strategy with this mindset.
If you’re interested in building out your multi-platform social media strategy with experts, Boston Web Marketing is here to help. Our digital marketing team will walk you through the process, streamline & integrate all platforms, and create optimized omnichannel campaigns for your social media channels. To contact us, give us a call at (857) 526-0096!