How to Optimize an Ecommerce Website?

If you think your industry is big, you should think again. Ecommerce is perceived as one of the fastest-growing industry and, arguably, dominated by giants such as Amazon and Walmart. However, it is not impossible to take part in the earnings in this sector, even for small eCommerce websites.

With the proper SEO strategy, a small eCommerce website can tremendously improve its online searchability.

Read more below for some important technical SEO tips.

1. Long-Tailed Keywords

Sometimes it’s not always about the high-traffic keywords. A good SEO strategy is to focus on high-quality keywords that lead to conversions. Long-tailed keywords are focused on getting better conversion rates and help your audience understand what the page is all about.

For example, using a keyword such as “black running shoes” rather than simply “shoes” clearly show what a consumer wants.

2. Unique Page Title and Meta Descriptions

Accurate and relevant metadata is an important factor Google uses to rank pages. Make sure that you create unique page titles and meta descriptions for your product pages. It is also highly encouraged that you try inserting the relevant long-tailed keywords in both title and meta description.

3. Site Structure

An efficient site structure is important in the UX. It should make the content easily accessible and have the important pages no more than a few clicks away from the home page. The ideal site structure should look similar to this:

Homepage > Categories > Subcategories > Products

4. Canonical Tags

Often times, large eCommerce sites have multiple categories leading to similar product pages. Situations like these will lead to having different URLs with the same content. It is important to make use of canonical tags to let search engines know which URL version is to be crawled and shown in the search results.

5. Crawl Budget

What is the crawl budget? It is the number of pages on your site which Google search bots will crawl on any given day. Improve your crawl budget by optimizing overall link structure, increasing the number of backlinks, removing duplicate content, and fixing your broken links.

6. Optimize UX for the Mobile-First Index

With Google’s most recent update, the UX now is definitely a critical SEO factor. Make sure that your website has a responsive UX that will allow users to find products and services and make online transactions without worries.

7. Optimize Images for Alt-Text

It goes without saying that visuals are a critical element in an eCommerce site. As a best practice, images must have an alt text that provides a clear description of what an image is. Descriptive alt texts will help customers and bots alike will read the description in case the image fails to load.

8. Redirect Out-of-Stock Product Pages

We understand that stocks are limited. Most advertisers take down the product pages but doing this can often lead to 404 errors, which in turn, can have a negative effect on your search rankings. The best practice is to redirect the URLs to the next most relevant page.

9. Unique Product Page Content

If you are a reseller, make sure that you are not creating a complete exact copy of a product description. Try keeping it unique but, at the same time, accurate. When creating duplicate content, best practice is to use canonical tags.

10. New Product Pages

To keep your website active, consider adding new product pages frequently. However, while doing so, make sure to follow SEO best practices. Try your best to include unique content to avoid duplication issues.

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