Internal links are links used throughout your website on pages and posts that link to other URLS within your website. Using internal links is beneficial for your SEO, as it helps to improve average session duration and page views per session on your site, decrease the bounce rate, and ultimately help users find more information that they may be looking for or are interested in. Are you using internal links to their full potential? Here are some ways to maximize your use of internal links on your site:
Striving For Engagement
Adding internal links invites the user to visit other pages on your website, which can increase your engagement. You’ll know your internal links are working when you see increases in visitors to those pages you linked. If users aren’t clicking on your links, are they actually working? There are ways to increase engagement with your links. Think about where you are placing them. Are they are the beginning of your content or the end? Are they in a sidebar? Adding internal links to the top of a page or underneath an embedded video are the places where users will see them most.
When internally linking your site, be sure to choose relevant pages for the topic you are discussing. Appropriately linking pages is what will engage users. If you mention certain services in a blog or service area page, you should be linking them. Users will be curious, especially if they are passionate about the topic and want to learn more than what’s just on the page. If you have pages that aren’t relevant to what you’re talking about, there is no need to link them. They don’t hold as much value, and users will be less likely to click them if they don’t go along with what the page is discussing.
Adding Context to Your Links
Placing an internal link here and there with no context won’t help your engagement. Make sure you are drawing attention to where the link is. If you have it under an image or on your homepage, be sure to make a sentence or two out of it so that users will be more likely to click. If they see a lone link, chances are they’ll skip right over it. When Boston Web Marketing designs your website or provides SEO services, we are sure to include context around internal links.
When placing internal links, make the text around it flow naturally. Some people try too hard to fit in internal links wherever they can. Have the links make sense! You don’t need to match anchor text fully. When users can easily read a sentence, and the internal link is part of it, they’ll want to click. Some people use the ratio of 10-15 links per 1,000 words, but even that can be too much. Use what you think is best for the specific page and topic.
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