Online reviews matter. If you’ve ever shopped online or have owned a business, you know that potential customers will likely do some research on the internet before opening their wallet. This could be their first interaction with a brand. Potential customers find online reviews reasonably reliable, so if they’re on the fence, it can be the deciding factor. A vast majority of internet users worldwide research products and services before committing online; this doesn’t just go for the USA. An online review is a very public testimonial that lets the world know about what it’s like to do business with you. Reviews are a huge part of your marketing strategy; you’ve got to maintain a strong reputation online and in person. Sometimes, you can even find ways to improve. In 2020, you can’t ignore reviews and hope the bad ones will go away. It’s time to take charge of your online reputation.
Request Feedback from Your Clients and Customers
Reaching out to your customers or clients after a successful sale or completion of a project is a great way to bolster your reputation online. This is the perfect time because the experience is at the top of their mind and you should’ve reconciled any possible issues before now. So it’s more likely that the review will be a positive one. Make it easy for people to leave positive reviews on social media and on Google to help get the word out. If you have repeat customers who have never left reviews, consider reaching out to them for feedback, it could be an easy way to gain lots of positive reviews.
Respond to Reviews
No one likes to turn on their computer and find that there’s been a negative review left for their business. Don’t avoid them, though; you should always be responding to negative reviews to get your side of the story. Many times, the reviewer is looking for feedback from you, reach out to them, and resolve issues. This shows potential future customers that you’re willing to go the extra mile to right wrongs. Don’t let reviews fester, try to respond quickly to exhibit attentiveness towards customers. If negative reviews aren’t responded to, you may lose out on potential business!
Remember, everything that you type online will be public, so it’s important to never argue over the internet. It’s natural to become defensive when met with a negative review, but take a second to compose yourself before responding and see if you can work with the client to make the situation right. Potential clients will be turned off if you appear hostile toward people with who you disagree. Take the situation offline to avoid having a public back and forth. Even if you’re the kindest and most diligent business owner, you’ll receive a negative review one day; it’s crucial to manage the situation professionally.
Reviews can have a significant impact on your business. That’s why it’s essential to have a plan in place to respond quickly and respectfully. They’re a great opportunity to let your customers and hard work speak for themselves. For help with your company’s reputation management, contact Boston Web Marketing today. We’re a group of digital marketing pros ready to help your business grow!