When it comes to being successful on the Search Engine Results pages, there are a few things you need to do to make sure your website is attractive to search engines. Nowadays, search engine optimization has become a requirement for websites if you want to show up on organic searches. In order to properly optimize your website, you need to understand what search engines are looking for within your website. SEO is also about understanding what people are searching for online. You need to understand what people are asking, what keywords they’re using and what type of content they want to consume. Knowing the answers to these questions will allow you to optimize your website to its full potential. Here is a list of quick things you can do to get you started with optimizing your website.
Make sure your site has good page titles. Incorporate as many keywords as you can into the title while making sure the words still flow. Titles that just have your business name and page titles like “home” or “about” don’t do you any favors. Adding the location of your business in the title is very important as well. This works well for people searching for things like “Landscaping in Medford” or “Personal Training in Mansfield”. If your location is in the title along with keywords about the business you have a better chance at popping right up on the search results.
Again, remember your keywords. When your site displays on a results page, this descriptive content can mean the difference as to whether somebody will click on the link for your site or not. People want to read the description and know your website is going to give them the information that they are looking for.
Content drives your website success. It brings people to the website and it can keep people there but only if it is good and valuable. A good way to constantly keep your website updated with new and informative information is to create a blog page and post blogs as often as you can. This will show Google that you are still active and uploading new and informative content for your visitors.
Make sure your pages load quickly. Nobody wants to wait around for your website to load when there are probably many other websites with similar information that they can go to.
Make sure your URL’s are user and search engine friendly. If they are not you should focus on redoing them. You want to keep them simple and telling of exactly what is on the page. If the URL is long and a bunch of random numbers and letters people won’t know what the page entails until they click on it.
Webmaster Tools are important because they allow you to track your site’s performance and activity. Tracking your performance and activity will help you see how people are interacting with your website. Knowing this can then help you focus on areas of the website that are not getting as much attention or vice versa and help you see the pages that are getting attention so you can make sure they stay updated and relevant.