How to Make an Effective Contact Page

If you are running any sort of business, you will want to create a contact page on your website to generate leads, as this will make it easier for potential customers to get in touch with you. Creating a contact page can help filter incoming messages making it easier for you and the team to manage. To improve the contact page’s user experience and engagement, adding the right information with a map or image can enhance your website’s SEO score. But that’s not all, as there are other creative ideas to take your contact page to the next level. 

Basic Elements of Your Contact Page

When your customer visits the contact page, how would you like them to reach you? Keep in mind; some people don’t like to speak over the phone and prefer emailing. It’s important to understand how they can reach you the easiest way. 

A Simple Contact Form

Keeping your contact form minimum will make the process much easier for your users. Adding too many complex fields will leave your customer feeling overwhelmed and may leave the website. If you need more information, you can add a “Message” box for them to fill in. 


Believe it or not, adding schema to the contact page is also additional information you can send to Google and other search engines to understand the page’s content better. How is this important? Adding the correct page type will help Google understand that this page is really a contact page. 

Is there a Way Spruce Up My Contact Page?

Absolutely, a contact page does not need to be a simple text, form, and map. There are so many creative ways you can do make your contact page stand out from the rest. Depending on how big your company really is, you can create multiple pages that best answer your customer’s queries before reaching out to you. 

Help & Support

Facebook and JetBlue do a great job answering every possible question you could think of before connecting you with the support team. It may seem like a hassle for your customers, but it minimizes the frequently asked questions when you receive a contact form submission, which saves your business a bit of time.

Social Accounts

Have a dedicated social media team who’s ready to respond to your customers within minutes? Facebook Messenger and Twitter allow you to instantly reply to your customers who are looking for quick answers. Social media platforms are a great way to personally connect with your customers and stay in touch with them.

Add Your Staff 

Sounds odd, but hear us out. Presenting your friendly staff on your contact page gives your potential customer an idea of who they might be speaking with. It creates a real sense of connection and a personality to your company, especially if you have customers entering your office. They will almost feel like they’ve met them before, which creates trust! 

What Next?

Building a visually appealing website/webpage can take time. You want to make sure your potential customers are heavily engaged with your content to drive more leads. Fortunately, Boston Web Marketing is here to help. We have built tailored websites that are well optimized and have improved user experience dramatically. If you are interested in learning more about our services, get in touch with us at 857-526-0096.

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