Once you’ve hit the top position in the Google search results pages, there is still a significant amount of optimization that needs to be done. Since many business owners are seeking to rank for a few particular keywords, it’s important to stay up-to-date on the latest trends in SEO.
Update Your Website
Google not only favors websites with unique content but Google prefers sites that are constantly updating their pages. In order to maintain your rankings on specific keywords, be sure to include an assortment of videos and images. By altering the layout of your website or making small aesthetic alterations, you can easily reduce the bounce rate and gain more clicks.
Decrease Loading Time
Most users are looking for answers quick and they rarely have the patience to wait for a website to load. If your website is loading abnormally slow, it’s time to be proactive and increase the speed. Consider switching to a different hosting company or enable compression on your images.
One of the most important and confusing SEO strategies is link building. Unfortunately, many people try to attain thousands of links but these are often poor quality. Instead of focusing on the quantity of your links, focus on quality.
Linking from page-to-page on your website not only helps with SEO but it allows users to navigate your site much more easily. This allows the search engine to understand what the focus is on each page. Internal linking is another method to keep users on your website and reduce the bounce rate.
It’s important to note that SEO doesn’t happen overnight. Keep working at it and you should see major improvements within months!