Search engine optimization is a complicated process with many puzzle pieces that work together to affect your site’s rankings. However, Google is always changing it’s algorithm’s, which can sometimes flip the SEO world on its head, as sites that we’re ranking poorly yesterday are on the first page today, and vice versa. With this in mind, it is important to ensure that your SEO strategy is tailored to maintaining your site’s traffic no matter what Google does to their algorithm updates. Take a look at this guide to learn how you can adapt your SEO strategy to maintain site traffic after an algorithm update!
Create Good Content
As anyone who has dabbled in SEO has learned, content is king. Content is repeatedly identified as Google’s number one ranking factor, and working on your site’s content is one of the most important things you can do to maintain your site traffic after algorithm updates. Creating content that answers questions people have about your services, or provides useful information, is a major key to maintaining your site traffic after algorithm updates!
Work On Retaining Users & Building A Brand
One of the best things you can do help retain your site traffic is to focus on establishing a brand for your company and working on name recognition. Even if an algorithm update sinks your site’s rankings, if your brand is well recognized among patrons, they can search for you by name, or looking through a page or two or search engine results looking for the brand they trust. It is also important to work on retaining users who have visited your site by working on your social media channels. Building a following on there can help boost the traffic that visits your site, and it also results in more name and brand recognition, which is one of the best things you can do to maintain site traffic after an algorithm update.
Consider There Other Reasons Your Traffic Could Have Dropped
Consider whether you have made any major changes to your website that could have resulted in reduced traffic. Once such example is schema mark-up. If you recently added FAQ schema to your site based on a question that users often visit your site for, it is possible that users are searching for the question, finding the answer as a featured snippet without clicking through to your site, and moving on. While this isn’t ideal as it results in reduced traffic to your site, it is still possible that users are associating your brand with quality information and they will visit your site if they need more elaboration on the subject.
Contact Us Today
If you need help with your websites SEO, our team is ready to assist! We can be reached over the phone at (857) 526-0096 or by filling out our team’s online contact form! We look forward to hearing from you and assisting with your digital marketing needs!