Listing sites are an integral factor in local SEO. Not only do they provide your website with valuable backlinks, but they also ensure that your location’s name, address, and phone number are consistent across the internet. An important factor in building out listings is to keep your name, address, and phone number accurate and consistent, meaning every listing site should use the same spelling and punctuation.
Before you build out your listings, you should make sure you have the most accurate spelling for your name and address. For example, if you typically write the address as “One Fake Street”, you shouldn’t write the address as “1 Fake Street”. You want to prepare for building listings by having this information ready.
Next, as you build out your listings, you should keep track of them with an excel spreadsheet. Keep track of each listing in a spreadsheet and put your username and password for each site in the spreadsheet. That way, you can go back later and find the site if you need to change the information.
You should also use Brightlocal to check your listings over time. That way, you can monitor your listing sites and find additional listing opportunities. This is a key way to make sure your listings are consistent across the internet.