Even if you’re getting a significant amount of traffic to your site, you may be noticing that visitors are quickly leaving and not spending much time on your site at all. If they leave within a few seconds, it’s likely that they’re not getting the message that you want them to on your site. This is likely increasing your bounce rate, resulting in fewer conversions, and ultimately your profits. Getting people to your site is only half the battle; Having quality content on your site, and enticing them to stay on your site long enough to get the necessary information that will eventually convert them is key. All of these factors will in return also boost your SEO. Here are a few ideas of how you can increase the time users are spending on your site!
Clean up Your Design
It only takes users a few seconds to decide if they’re going to stay on your site and explore further or leave. Since this is such a short window of time that you have to convince them, having an appealing and clean design is crucial. Keep it as user-friendly as possible, allowing them to find the most important information easily. A cluttered menu or overload of information on the homepage can quickly turn someone away.
Making sure that your site is easily readable on desktop and mobile devices is also key to the user experience. You want the text to be large enough that it’s easy to read, but not so large that it requires that user to do unnecessary scrolling. Big blocks of text can also be intimidating; Try using bullet points, break up long paragraphs with headings, and multiple sections.
Add visual Content
It’s no secret that images and videos are the most engaging form of content on the web. People would much rather look at an image than reading text. Be sure to use high-quality images, and original ones when possible. Videos also offer a more interactive experience, allowing your customers to learn new things in an exciting way.
Add Internal Linking
Every page on your site should also include a sufficient amount of internal links, to encourage users to visit another page on your site. This will help both your bounce rate decrease, and your time spent on page increase. Be sure to link to pages that will make sense for the user experience, and get them closer to the end goal of a conversion or purchase.