When you create a website to promote your company, you should have a few goals in mind: to have a lot of engagement, and of course, many conversions! However, there are some obstacles that could be getting in the way of that happening, and one of the biggest things to overcome is a high bounce rate. Sometimes, people will come to your website and leave after only viewing one page, which can inflate this percentage. That’s not something you want! If your bounce rate is high, there are a few things that you can do to combat it. Here are some of the most effective ways!
Buff Your CTA
At the end of the day, the main goal of your website is to get people to follow through with your call to action. But, did you know that you can actually use this to improve your bounce rate? Increasing the effectiveness of your call to action is a proven way to ensure that people are visiting more of your site’s pages.
The best way of strengthening this is to make it as compelling as possible. If visitors can see exactly how your service can benefit them, they’ll be more likely to follow through. You should also make sure that the CTA will lead users to another page on your website; for example, a contact form submission page or a service area page.
Optimize Your Page Content
If the first thing that people see when they come to your website is a long, unbroken string of text, they won’t want to stay for long! Breaking up your page content with subheadings, bullet points, and multimedia is much better for increasing a visitor’s interest. If they can see that your content is varied, they’ll be more likely to explore it!
Showcase Your Testimonials
One of the best ways of increasing trust in your website is to have people hear from others that have used your services. You can choose to put testimonials like these on your home page, or you can make an entirely separate testimonials page where people can get a sense of others’ past experiences. The more trust you can build here, the more likely visitors are to explore more of your website!
Optimize Your SEO With Boston Web Marketing
When it comes to improving your website’s bounce rate, Boston Web Marketing’s expert team has the tools you need to make that happen! Our goal is the same as yours; to get your website lots of conversions! We employ a variety of proven techniques to optimize your website and increase traffic. If you want your company to get more visibility, contact us today to see how we can help you!