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Life in the SEO Fast-lane: How to Improve Your Website Speed

They say speed kills and my oh my is that true when it comes to your website. Nothing is more frustrating than going to a website and waiting for 5, 10, maybe even 15 seconds for it to load. Not only is it annoying for potential customers, but it can also cost you a lot of money.
Webpages these days are expected to load in less than 1 second otherwise you could be left in the dust compared to your competitors. It may sound like a tough task with websites ever-evolving, but there are a lot of easy tricks and tips to get your website to load faster.

Hosting

HOSTING. HOSTING. HOSTING. How can you fix your website speed if it’s not even your fault! Having a hosting provider that can not only withstand the size of your website but also make it load fast is one of the first steps you should take in upgrading your site’s speed. You can either talk to your hosting provider about upgrading your current package or switch to some well-known providers, if you are not already using them, like Siteground, Amazon Web Services, and WPengine.

Optimizing Your Resources

A picture may be worth 100 words but when that picture takes too long to load it may be worth 0. Make sure your pictures are optimized so that they are loading as fast as possible, especially things like hero images and pictures on your homepage. Try using tools like TinyPNG and Squoosh to help.
It’s important to look at how much you have on your website. The more you have on it the higher chance you have at slowing it down. Look into some of the following things and see if you can either update, delete, change, or minimize them:

  • Plugins, extensions, and integrations
  • Colors, fonts, content, icons, lines, borders, shadows
  • Bytes transferred
  • JavaScript

Optimize Your Site for Mobile

Did you know that over half of all searches are on mobile devices? That’s right, half! If you aren’t optimizing your site for mobile users, you may not only have slow page speed, but you’re also limiting yourself in a major way to who visits your site. Mobile sites are necessities in today’s world and optimizing them to give users the ability to find what they are looking for fast is imperative.

Boston Web Marketing

Boston Web Marketing specializes in search engine optimization and can help you rank better as well as increase your page speed. We have a variety of tools on display to help your company rank among the best and get found quick. Give us a call today at (857) 526-0096 or fill out a contact form.

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