How To Improve Your Site’s Indexing

You’ve put in hours of work into your site, building service area pages, interior pages and more, but still, your site has continued to rank poorly.  You may be wondering what you can do to improve your site’s ranking on the SERPs.  Check out these tips for improving your site’s indexing!

Create Mobile Friendly Pages

With the roll-out of mobile first indexing in 2018, it is more important than ever to ensure that you have a mobile-friendly site.  If your website doesn’t have a mobile version, Google will run your desktop site through the mobile-first indexing, which could end up hurting your site’s indexing. In order to ensure that your site ranks well, you should optimize your site for mobile by minimizing CSS and JavaScript code, optimizing and compressing images, and reducing on-page UI elements.

Produce New Content

One of the best indicators for Google that your site is active and should be crawled is the publication of new content.  Consistently publishing new content is a signal to search engines that your site is improving and should be crawled on a more regular basis.

Submit A Sitemap To Search Engines

If you’ve been waiting for Google or other engines to index the new pages you’ve created, one of the easiest ways is to get your pages indexed is to take matters into your own hands and submit a sitemap to them.  A sitemap is a breakdown of all the pages on your site, and submitting them to search engines will prompt them to crawl your site, which will result in your pages being indexed.

Eliminate Duplicate Content

One risk factor that could lower your site’s rankings you may not have been aware of is duplicate content. Duplicate content is typically handled by being completely hidden off of the search engine result pages.  Sometimes, however, duplicate content is necessary for some reason. Perhaps you need to create two pages for a service you offer that is nearly identical with a small distinction on one page.  In that case, you can hide your page from search engines by indicating that it shouldn’t be indexed, but the page can still be found within your site by users.  If you have an issue with another URL, posting duplicate content from your site, there’s no way to tell which result will be presented or hidden by search engines.  In that case, you will need to rewrite the content to make it different enough to be recognized as unique content.

Improve Loading Times

Finally, one of the best practices for improving your site’s indexing is to minify on-page resources like JavaScript, which Google has been historically poor at crawling through. If crawling your website takes too many resources, it won’t be crawled as much which will lead to worse overall indexing.

Overall, the best way to improve your site’s indexing is to focus on producing unique, high-quality content, and improving your site’s speed and optimization as much as possible, from minimizing code to compressing images, to ensuring it runs smoothly on mobile.

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