The main function of any good SEO strategy is to help improve your website’s rankings. SEO is a complex field, and there are many different ways to go about working on improving your rankings. While it is not an exact science, there are a few different plans of action you can follow to work on boosting those rankings. Let’s explore some of the most important things to focus on below:
Content Is King
One of the most important pieces of any website is its content. It is almost certainly the single most important ranking factor on any website. There are a number of different signs that search engines look for in your content to determine it’s quality. They will search for the instances of relevant keywords in your content, although too many may be counted as keyword stuffing. Furthermore, search engines will look through your meta descriptions & page titles, h-tags, the URL of pages, and the links on a site. It can be easy to get caught up on a particular part of your site’s content, but every factor has a significant impact on your site’s rankings, which means it is important to focus on every aspect of your content!
Videos & Visual Content
Another important piece of content for helping your site rank well is videos. The can help boost an important metric on your site, dwell time. Having users spend more time on your pages helps send signals to Google that the content on your pages is of high-quality, which in turn helps to boost the rankings of the page in question. Make sure you provide textual information about your video as well, as it gives search engines & users more content to browse.
Have An Updated Site
If you want your site to rank well, it is important to ensure that everything is working properly. One thing that can seriously reduce your site’s ability to rank well is having poorly written code or bad website structure in general. Newer CMS’s are better equipped to provide proper website structure, making it easier for SEO’s to edit, users to browse, and search engines to crawl and rank content. If your site is ranking poorly, consider switching over from an older CMS or HTML to a more updated system!
Backlinks
This is one of the most difficult factors to improve as it requires the assistance of other businesses or people, but getting more links pointing to your site is a very important ranking factor that can give your site a quick boost in the SERP’s! Try working with other businesses to help each other accumulate more links, as it can have an immediate & significant impact on your site rankings to have a number of trustworthy links pointing back to it!
Contact Us Today
Need help improving your website’s rankings? Our team at Boston Web Marketing is ready to assist! We can be reached over the phone by calling us at (857) 526-0096 or by filling out our team’s online contact form! We look forward to hearing from you and assisting with your business’s digital marketing strategy!