As you’re probably well aware, a good search engine optimization strategy has plenty of moving parts. There are plenty of little details to consider that all add up! If you do it right, you’ll gain the audience you want and the conversions you need to keep your business successful. A little detail that is a lot more crucial than you realize is search intent. Search intent revolves around knowing what your audience is going to search for before they actually do it. So, how can you adjust your SEO strategy to improve your search intent? We give you some tips below!
Use Recommended Search
Anyone that has been on Google before will know that the website will recommend search queries to you before you’re even finished typing yours out. For example, if you type in the query “plumbing repair”, some of the suggested searches that you might find are:
- Roof Repair Near Me
- Roof Repair With Solar Panels
- Roof Repair cost
- Roof Repair estimate
You can type even more information into the search bar to gain more specific search data as well. Once you have a full list, you can start incorporating those keywords into your blog and social media content.
Optimize For Featured Snippets
Over time, Google’s search engine results pages have grown increasingly more interactive. Widgets like Google Maps, featured questions, and even knowledge graphs have become more prevalent in recent years. Featured snippets are another example of this interactivity. Optimizing your blog content for featured snippets is a great way to get noticed! For example, if you’re writing a blog about ways of maintaining your rain gutters, you can create a bulleted list of the items you’ll need to get started. These kinds of lists are eligible for featured snippets and will give a person what they need quickly.
Making sure that your website is optimized for the EAT principles is important to its success. Especially that last letter: trustworthiness! One of the best ways of building trustworthiness is to increase the input of positive reviews for your business. If a user is searching with the intent to utilize specific services, having good reviews will make sure your business gets displayed before others.
SEO With Boston Web Marketing
Search intent isn’t the only piece of a good SEO strategy! At Boston Web Marketing, we’ll help you keep tabs on all of the little things that make your SEO strategy successful. We’ll form a personalized plan to take your business to the top of the search results. To increase your business and your rankings, click here to contact us directly!