How to Improve Your Website Navigation

When website navigation is set up correctly, it can improve the experience of your users and boost your SEO performance. Users have a positive experience when they can reach the web pages they are looking for. When users find what they’re looking for, they convert at a much higher rate, meaning better visibility on search engines. It’s just like when you’re in a physical store when visitors or customers can find what they’re looking for, and they’re more likely to be leaving with a full cart.

What is Navigation on your Website?

Website navigation is just the links that interconnect pages on your website. The main reason for website navigation is to allow users to peruse your site and find what they’re searching for. At the same time, website navigation provides search engines like Google the resources to find and index your new webpages as you publish them. Links on pages help search engines break down the content and better understand the context of the destination as well as how the two pages are related to each other. A website’s navigation is similar to a book’s table of contents.

Content Hierarchies

Hierarchies help users locate content within your website. When you have a vast amount of content, it makes sense to break it down to a few broad categories, when you narrow this content further and further, it creates a hierarchy on your website that users can easily navigate. For example, in a grocery store, the produce is all together, then the melons are in the same area within produce, then all of the watermelons are together, and so on. The same goes for your website, sorting content into relevant classifications makes sense to search engines, and most importantly, the user!

Issues with Content Hierarchies

Content silos can be unintentionally created when you organize your content and build hierarchies Google will crawl different pages at different speeds, so some silos will become more popular than others. Some content silos can fall behind. You can counter siloed content that is falling behind by horizontally linking categories than share some relevancy (you can do this with brands/product types,etc.).

Key Points

Designing your navigation with users in mind is always a winning strategy. Relevant content on your website, in places that makes sense, in places where users can find it is crucial. It’s important to remember this as content silos start to form on your site, cross-linking to some pages on your website that don’t get as much visibility but are still relevant. High-quality content that is well-organized and classified correctly will improve your website’s user experience, SEO, and conversion.

Contact Us

If you have any more questions or would like to speak with one of our talented SEO representatives, please contact us at 857-526-0096!

Recent Blog Posts

Contact Us Today!