How to Identify What Call to Actions You Should Be Tracking as Conversions

Tracking data is an essential aspect of creating and tracking any marketing strategy. Whether you’re just starting your business, or hoping to more effectively track your business’ success, it is vital to set up your analytics tracking correctly. Deciding what conversions you want to set for your business may be something you have never considered before. If you’re looking to learn more about how to determine what CTA you should have set as conversions for your business, keep reading. For professional marketing assistance, look no further than Boston Web Marketing. We offer a variety of marketing services to help your business grow its online presence. Fill out a contact form today to get started. 

How to Determine What Your Business Should Mark as a Conversion

Setting up tracking for your website is a very customizable process. There are many different factors that you should consider in order to determine what call-to-actions most accurately measure a successful business transaction. Conversions don’t just need to be a purchase, they can measure a variety of different actions that you deem significant to your business. Here are some guidelines to consider when deciding what actions should be marked as conversions for your business. 

What are Your Business Goals?

Every business is different. The goals that you want to track may change over time, or change temporarily based on various factors such as the season or a sale. In order to understand what a conversion is for you, you need to evaluate the end goal of your business very well. You also need to understand the customer experience. How is a customer going to move through your website and what is going to happen if they want to buy your product, visit your store or hire your service? 

What is the Industry Standard?

You don’t always have to get fancy with creating customized conversions for your business. Sometimes, your industry has a typical way of doing things that just makes sense. An example of this would be an online store. Clicking a checkout button may be the only action that you constitute as a sale, which could mean that clicking the checkout button is your only conversion worth tracking. We all know the saying, if it isn’t broken, why try to fix it?

Is it Something You Can Accurately Measure?

Sometimes you may know what a conversion is for your business, however, when it comes to the functionality of your website, you may not be able to accurately track every conversion you want to. If your customer has to go to a third-party website to make a purchase or call you directly to schedule a service, you may not be able to confirm that they actually converted into a customer. Sure, you may be able to assume that they converted, but if you cannot confirm this to be the case you may not be able to track that one conversion type. That is why it is always important to consider your business goals and the functionality of your website carefully. 

Tools for Tracking Marketing KPIs

You must be using data to evaluate the success of your business. Without tracking your conversions over time, it is impossible to see how your business is performing. There are a variety of different tools that you can use to track conversions among other important Key Performance Indicators (KPIs). Google Analytics 4 is a popular tool that is free to use. Google Analytics 4 can help you determine important factors like who your customers are and how they are finding your website. Google Tag Manager is a program that you can use in tandem with Google Analytics in order to create customized conversions for your business. Using these tools, you can paint a picture of your business’ success over time.

Get Professional Marketing Help By Contacting Boston Web Marketing 

If you’re at a loss as to what metrics you should be marking as a conversion for your business, the marketing experts at Boston Web Marketing can help. Our expert team has experience in aiding businesses to grow their online presence. Whether you’re a small startup or an established company, Boston Web Marketing can help you track your business’ success over time to help you more effectively reach your target audience. To learn more, contact Boston Web Marketing by calling 857-526-0096

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