It is no longer a secret that Google is rolling out its mobile-first search index update in 2018. That means Google will start ranking websites based on whether the website is mobile-friendly enough for the user to enjoy the content. The index actually has already started and it has rolled out to sites that are ready for it. So how do you become ready for it?
Here are some tips offered by Google in order to have your site be ready for the mobile-first search index.
- Ensure that the mobile version of the site has the important and high-quality content as the desktop version. The content is referring to the text, images, and videos.
- Structured data is important for the Googlebots to index and search features that users love. It should be enabled on both the desktop and mobile version.
- Meta title and descriptions should be the same for both the mobile and desktop version of the site.
- No changes are necessary for interlinking with separate mobile URLs (m.-dot sites)
- Make sure the servers hosting the site are large enough to handle an increased amount of crawl rate. If your website is responsive and dynamic serving, then, you don’t have to worry about it. This only affects sites with a mobile version that is on a separate host.
Google will evaluate all the elements before the site can be transitioned to the mobile-first index. Google has also announced that it is not planning to rush out mobile-first indexing but rather rolling it out slowly for webmasters to prepare for it. Google will aim to fully roll out the mobile-first index by early 2018.