Landing pages are a key element when it comes to improving your website’s SEO performance. However, startups, entrepreneurs and even the most recognized companies struggle with identifying exactly how to create a high-performing landing page.
First and foremost, it’s essential to identify where you stand in rankings and which pages you would like to tackle first.
Ask yourself, “What pages do I currently have on my website that are not beneficial?” It’s easy to recognize these by examining your Google Analytics and organic results. One of the most crucial components to consider when writing your landing page is to optimize content for your audience not the “spiders” or “bots” crawling your site. Of course, you should be monitoring Google’s constant updates of algorithms (Hummingbird, Panda, Penguin, etc.), but you want your content to flow naturally. For example, consider implementing a Q&A format which answers the most common questions you may hear from customers or clients.
Internal linking is another major SEO strategy that effectively helps landing pages get found organically. Keep in mind that Google favors websites which make it easy for users to navigate from page-to-page, and internal linking is essential in serving this purpose. While it’s always a victory to see your hard-work has paid off with top performing pages, it’s best to monitor these incase rankings begin to drop off.