Your social media platforms can be a gold mine for leads. Social media lead generation should be part of everyone’s strategy. Collecting leads on social media will help you connect to people interested in your company. These leads will help you keep in touch or attract potential customers. If your business puts in the time for the right preparation to get it right, social media lead generation is a viable and valuable strategy.
Understanding Social Media Leads
Leads include names, email addresses, occupations, employers, or any other information that a social media user shares with you. Once a social media lead is generated, it’s important to nurture the leads. The final stage of collecting social media leads is converting. Converting turns potential customers into paying customers.
How To Tell A Quality Social Media Lead?
Defining quality lead depends on your industry, social media campaign, and goals. Quality leads will include the most useful information and obvious signs of intent to engage with your business. It’s important to remember that quality often matters more than quantity for leads because the quality leads are always more useful.
What is the Best Social Media Platform for Generating Leads?
The best platform for generating leads depends on the platform your customers interact with you the most. Facebook is one of the easiest platforms to use to generate leads. Facebook also offers some of the best tools to collect leads on its platform. This doesn’t mean to or rule out other social media platforms. Before your social media campaign, make sure you are familiar with the demographics of the different platforms. If they line up with your target market, it’s probably a good fit.
How to Get More Leads On Social Media
Optimize Your Profile
Double-check your accounts to make sure everything is in place for you to collect leads organically. Your profile should provide easy ways for customers to contact you, visit your website and find frequently asked questions.
Provide contact information
Your contact details should be easily displayed on your profile. But before you add them, make sure you’re able to support customer inquiries— post your phone number, contact email, or encourage them to leave a DM.
Create call-to-action buttons
Depending on your goal, different platforms offer unique profile features. Tailor calls-to-actions to your industry, if you have a newsletter, add a sign-up button to your page or for an appointment, reservation, or consultation bookings, add book or reserve to your profiles.
Add a link to your bio
Always include a link in your bio. Including a link in your bio works best on Instagram, Twitter, LinkedIn, and Pinterest, too. Adding a call-to-action so people know why they should click, and what they should find influences people to click on the link.
Create clickable content
Without compelling content, you won’t collect leads. Everyone on social media is competing for attention, social media users’ attention spans are shorter than ever. When trying to generate leads, make sure to tailor your creative consumer, we encourage you to use click-worthy content. Always include a clear link and tempting call-to-action.
Contact Boston Web Marketing For Help to Get More Leads
Boston Web Marketing provides top to bottom digital marketing strategies. We work with hundreds of companies in varying industries to create unique and tailored strategies to improve our client’s search engine results and overall digital presence. If you are interested in getting a tailored plan for your company, contact us for a free website audit.