Google My Business is a crucial tool for every business, especially those with brick-and-mortar locations. Google My Business, or “GMB” for short, acts as a modern-day Yellow Pages for users who are searching for a specific type of business on the Google search engine or Google Maps. GMB provides easy access to your business’s location and other information like phone numbers, hours of operation, photos, and reviews. Reviews are an important feature on Google My Business for a few reasons: they act as trustworthy testimonials from past customers and are also used as a ranking factor. In this article, we’ll go over some of the ways that you can garner more Google My Business reviews so that you can optimize your business’s GMB profile!
Why Do Google My Business Reviews Matter?
As stated above, Google My Business reviews are important for two reasons. The first reason is that consumers generally trust other consumers, so if your GMB page is full of positive reviews, you’re more likely to gain the business of a user who comes across them. The other reason that reviews are critical is that they’re a ranking factor for Google My Business. For instance, if a pizza parlor has lots of 5-star reviews on Google My Business, they’re more likely to be the first result to come up when a user searches “Pizza Near Me” on Google or Google Maps. If your business doesn’t yet have a Google My Business profile, read our guide here for directions on how to set one up!
How To Gain More Google My Business Reviews
Now that you know that reviews on Google My Business are important for a few reasons, you might be wondering how you can gain more of them. One of the biggest problems when it comes to getting reviews is that it can be challenging for some customers to find the place to leave a review. A great solution to this problem is to add your review link to your website in an easy-to-find place that says something like “Leave us a review!”. Similarly, another way to garner reviews is to put a testimonials page on your website that automatically pulls reviews from Google My Business. When customers come across this page, they might be more apt to write a review themselves. One final great way to get more GMB reviews is to simply ask for them. This can be done in person with some sort of sign near your checkout counter or online using an email or thank you page. When a customer buys something from your online store or fills out a contact form, have them be redirected to a page saying something like “Thank you for contacting us! Help make our customer experience better by leaving us a review!” with a link to your Google My Business reviews.
Contact Boston Web Marketing!
If you have any questions about optimizing your Google My Business account or your website in general, contact Boston Web Marketing! Our SEO specialists help businesses in almost every industry with digital marketing and SEO services! Give us a call today at (857) 526-0096, or fill out the contact form on our website.