How to Get Followers on New Instagram Accounts for Businesses of All Sizes
In recent years, social media has become an essential part of any business’s digital marketing strategy. One of the largest-growing and most popular platforms is Instagram, with over 1 billion active users worldwide. Whether you own a small local business or a large corporation, having a strong presence on Instagram can help build your brand, reach a wider audience, and increase conversions. With so many accounts to compete against for user engagement, it can be intimidating to start new. In this blog, we will discuss various strategies that businesses of all sizes and industries can use to gain followers on their new Instagram accounts.
What Is an Instagram Business Account?
An Instagram business account is a type of profile specifically designed for businesses to promote their products or services. It offers features such as access to analytics and the ability to create ads, making it easier for businesses to reach their target audience and measure their success. To set up a business profile, read our blog for a step-by-step guide.
What to Include in Your Instagram Bio
Your bio is the first thing users see when they visit your profile, so it is important to include key information that will grab their attention and provide a clear understanding of your business. Some of the best tips for creating an effective bio are:
- Include a short description of your business and what you do. If you have a unique hashtag or slogan, be sure to include it here as well.
- Add a link to your website or landing page that users can easily access.
- Use relevant keywords in your bio to increase the chances of being discovered through search results.
- If you have switched to an Instagram business account, you can add a “Contact” button to make it easier for users to reach you.
How to Increase Your Instagram Followers After Creating a New Account
Now that you have set up your business profile and optimized your bio, it is time to focus on gaining followers. Here are some strategies you can use to increase your Instagram following:
Add Your Website Links to Your Captions to Build Backlinks
Backlinks are off-site links that direct users to your website or landing page. By adding a link to your caption, you not only encourage followers to visit your site but also improve your SEO rankings and increase traffic to your website.
Use Relevant Hashtags
Hashtags are an essential tool for increasing visibility and reaching a wider audience on Instagram. Research popular hashtags related to your industry or niche and include them in your posts. You can also create a branded hashtag for your business and encourage followers to use it in their posts. Adding a hashtag with the location and town of your business can also help attract local followers.
Post Engaging Content that Builds Your Brand Recognition
One of the best ways to attract followers is by posting high-quality, engaging content that represents your brand. Use a mix of photos and videos that showcase your products or services, behind-the-scenes footage, and user-generated content. This will not only keep current followers engaged but also encourage them to share your posts with their own followers.
Ask Friends & Family to Share Your Page
Your close circle can be a great source for gaining initial followers on your new Instagram account. By asking friends and family to follow your page and share it with their own followers, you can quickly build a small following that will grow over time.
Share Content Across Other Social Media Platforms
As mentioned earlier, backlinks are crucial for increasing followers. Additionally, sharing content across your website and other social media platforms can also help attract followers to your Instagram account. By promoting your Instagram page on Facebook, Twitter, and LinkedIn, you can carry over your existing following and direct them to your new account.
Is It Bad to Buy Followers for Your Instagram Business Account?
To quickly gain a large following, some businesses may be tempted to buy followers. This means paying for fake accounts to follow your page through third-party services. Although this may seem like an efficient solution to boost your numbers, it can actually hurt your brand in the long run. Instagram uses algorithms to detect fake followers and may penalize your account by decreasing visibility or even suspending it altogether. Additionally, these fake followers will not engage with your content or convert it into customers, making it a waste of money and effort.
Contact Boston Web Marketing for Professional Social Media Strategy Development & Content Creation for Businesses Across All Industries
Whether you are just starting on Instagram or looking to improve your current strategy, Boston Web Marketing can help. Our team of SEO and digital marketing experts specializes in social media marketing for businesses of all sizes and industries. We can help you create new profiles, optimize your existing ones, and develop a customized social media strategy to help you reach your goals. To learn more about our services and request a free audit, visit our website or call us at 857.526.0096!