How to evaluate your websites SEO

While we leave it to search engines and certain programs to let us know how a website’s search engine optimization is, it is always helpful to take note of a few things before making a concrete plan on what you should be doing moving forward. There are always small details that you can look at in your website before getting to work, from the thinness of content to how tags are being utilized throughout your web pages.

Use of H-Tags

H-tags are what will help distinguish parts of your website’s content and give search engines a hierarchy when they crawl your website. From the perspective of search engines, this is how they identify which part of the content they will be reading and gives them context on what the following paragraph in that content will be about. H tags normally help strengthen a website’s SEO when they incorporate keywords, location, and relevance to what the content is about. From a user perspective, it is also helpful with the overall organization of the content, making it easier for the eyes and easier to pick out certain bits of information. 

Content 

Many different Google algorithms will analyze the content of your website, which can heavily affect your website’s search engine rankings. Thin content, or content that doesn’t have much to offer other than a few sentences that don’t contribute many contexts to what you are trying to provide to your audience, is going to fail when it comes to having a presence on search engines. It’s best to treat search engines like users. Create interesting content with images, links to other pages of the website, and video links; make it visually appealing; and most importantly, create content that is rich and informative.

Use of internal links

Internal linking throughout pages on your website is a great way to establish legitimacy amongst search engines. It provides another way for both users and search engines to search through your site for other pages/pieces of content about your business. Providing links to a page that is relevant to what your content is talking about can do wonders for both the page’s and the website’s overall traffic. 

Boston Web Marketing can help you optimize your website!

If you’re looking to have the web marketing experts at Boston Web Marketing evaluate your website’s SEO, contact us at (857) 526-0096. We have years of experience helping business owners just like you transform their online presence and start on the SEO journey. To learn more, reach out today!

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