Social media has become a huge player when it comes to internet marketing. With the way social media has advanced over the past 10 years combine with the number of different platforms there now are, it can help you in many ways including increasing your quality content and backlinks. This ultimately ends up enhancing the SEO of your pages and gaining you more traffic to your website if done correctly. Let’s take a look at how you enhance your social media presence.
The number one rule with social media is to constantly engage with your audience. This means posting a few times a week and responding to comments/questions. This can help to boost your audience and build trust in them. Trust is crucial with customers because if you can build that in them, you build the backbone to a long relationship.
By following other blogs, you have the opportunity to build your audience, as well as create relationships with companies similar to you. The audience-building factor is more essential because you can help people to become aware of your business and what your business does.
By using hashtags, you can help new customers find you. Customers can use social media platforms as a search engine and search for specific keywords. If your business had used the same keywords that the customers are searching for, you will be found through that method. This can help to bump up your followers, as well as your engagement long-term.
Creating Quality Content
By creating quality content, your followers will want to like your pictures and want to comment on your pictures, creating engagement. This can also translate through SEO, as the content is a huge factor. Although content is not necessarily a factor when it comes to social media and coming up at the top of a feed, your follower’s engagement will so make sure that you are adding fresh, non-spammy content and your followers will thank you.
Branding is huge nowadays, and although it is not the most important thing, it is a great way to build audience long-term. So make sure that you hashtag your brand on pictures when possible, and include it in the content as well and you will be good to go.
Social media is a great tool to help your site, and it is also tied in very tightly with SEO. You may want to be posting a few times a week, as well as following SEO protocol, as it can help your business to become more popular, build more backlinks and ultimately rank higher later.
Boston Web Marketing
Boston Web Marketing specializes in SEO and can help your website gain more traffic through a variety of different tools. For more information on our services, give us a call at 857.526.0096.