How to do keyword research for your eCommerce website

Selling products online is not a simple task without any marketing structure. It may appear obvious, but product names are essential keywords to target your audience; however, writing to your audience is a fundamental mistake most sellers make. They are simply not researching the user’s search/buyers’ intent, which means missing out keywords will lead to fewer sales and missed opportunities. Boston Web Marketing has created a post that will give you the correct practical approach to performing keyword research for your online business.

Once you have created your marketing niche and your business’s mission, it’s best to start knuckling down an extensive list of potential keywords and long-tail keywords you want to get found for. Here’s how:

What is the mission of your business?

Often, “business owners” have an idea and confidently believe nobody has this type of product, and it will sell fast without having a mission. Markets are highly competitive for mainstream keywords, no matter what field you are in. Suppose you are in the market where you focus your products for children and looking into keywords like “Children Toys” well. In that case, you could be up against large companies such as Disney or other stores such as Walmart or Target, which also have departments specializing in children’s products. Instead, you want to combine these keywords and focus on optimizing long-tail keywords like “Children Toys for three years and under.”

Making a keyword list

A great way of approaching a list of keywords would understand what benefits you can bring to your customers instead of what you are trying to sell from your perspective. Ask yourself questions on what you would be searching for to find your product, or why not take a step further, create a survey, and ask friends and family what search terms they would be using? And finally, look at your competitor’s website, what type of keywords they have implemented to generate ideas to create content, and improve your rankings above. Don’t steal their content, as this will affect your search results!

Finding keyword phrases

We are fortunate to be able to utilize powerful insight tools to help improve our research. For paid tools, Google Adwords Keyword Planner, SEMrush, and Ahrefs are fantastic SEO tools that can bring more in-depth data for your proposed keyword phrases. There are other free tools with a limited date that would be a good starting point for your eCommerce site, such as Answer the public, Google Trends, Yoast suggest, Google Analytics, and MOZ. Lastly, let’s not forget one of the top 3 search engines out there, Amazon. With their optimized titles and product descriptions, it’s a great place to further your research to find valuable keywords your target customers will search for the product.

Building landing pages for your products

You are almost done; once you have collected enough data for keywords, it’s time to create landing pages that will capture your customer’s attention and driving those sales with your optimized title, description, and content for those pages.

Structuring your web pages

The last final step is structuring those user-friendly and easy-to-navigate pages, making it more efficient for Google to crawl and index your website. In these pages, you’ll want to include h-tags, internal links, backlinks, and call-to-actions. 

If you have an online store and seeking assistance optimizing your eCommerce website, consider contacting Boston Web Marketing at 857-526-0096 for a free SEO consultation.

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