While there are many pieces to the puzzle of SEO, ensuring that it is optimized for technical aspects is key. Even if you don’t exactly understand what technical SEO is referring to or how to fix it, there are a few pretty obvious signs that will help to determine if your site is well-optimized or not. Use the following questions as a guide to better understand how your website ranks:
Is it fast?
There’s nothing worse than a website that takes too long to load. In fact, did you know that more than half of mobile users will leave a website if it doesn’t open after 3 seconds? With thousands of options to choose from, people’s patience has become slim. If your website doesn’t load, there’s nothing stopping them from clicking then back arrow and going right to a different site, causing you to potentially lose that lead or customer. Aside from a test of your own, there are several tools you can use that will tell you your sites speed. If you find that your site is abnormally slow, check out our tips to help improve your site speed!
Does it have deadlinks?
Not only is it frustrating to click a link on a website that leads nowhere or to a “404 error,” but it can also be hurting your SEO. Even if the pages are hidden and not necessarily visible to users, when search engines crawl your site, they will still run into these errors. Luckily, there’s a way to fix this; Redirects. If you’re deleting a page or changing the URL for better optimization, you should always implement a 301 redirect. This can easily be done on WordPress sites through a plugin called “Simple 301 Redirects.” You should always try to redirect it to either the page that’s replacing the old one or another one that would make sense for the user to land on in replace of it.
Is it secure?
If your website has the “lock” symbol in the far lefthand corner of the search box, and your URL appears “HTTPS,” then you’re in the clear. If your website doesn’t have this, you’ll need to install an SSL certificate on the backend of the site. Since Google has made it known that security is a ranking factor, rewarding sites for being “HTTPS” rather than “HTTP,” you’ll want to get this resolved as soon as possible; You may even notice a boost in your rankings!