If you’ve participated in a graduation ceremony, or attended one, you probably don’t remember the keynote speech in its entirety. They probably rambled on for about 15-20 minutes on the meaning of self-discovery, but if the speech struck a cord with you, you remember the overall key message.
The same applies with writing content for your website.
Writing content is essential for your content marketing strategy for a number of reasons, including increasing internal links, increasing rankings for niche services, and most importantly, writing content for users.
When you’re writing a message, whether that be a blog post or social media post, chances are you’ve written it in a way that’s easiest for you to understand, which may not be the easiest for your audience.
One thing to consider when writing content for your users is that they landed on your post knowing you’re an industry expert. The expectation from reading your post is to learn more about the industry, and as the writer, it’s your job to guide them to useful information that will help them understand the overall message.
When it comes to writing content that resonates with your users, you want the posts to be as straightforward as possible. Some ways you can provide a clear and concise message in your posts include:
- Identifying your audience
- Focusing on a single point
- Keeping the message simple
- Guiding the users to the next action you want them to take