How To Deal With Your Competitors During An SEO Campaign

Its often difficult to remember that search engine optimization isn’t one-sided; there are other players on the field — and those players happen to be your competition. Sometimes your competition will outsmart you (or in this case outrank you) and end up in the lead. The best thing to do is have a strategy in place designed to prevent being outranked as well as a plan of action if or when it does occur. Below are a few things to keep in mind when it comes to dealing with your competitors.
Analyze the Threat.
Before you can create a plan of action to counteract your competitor’s campaign, it’s important to do a little research first. By this we mean head to your competitor’s website and snoop around a bit (yes we understand this will improve their average user time on site and bounce rate). Be sure to take a look at the keywords they’re using on their major pages; check page titles, meta descriptions, H-tags and even blog posts to see what their core keywords are. Next, determine whether they are targeting the same demographic and geographic regions as you. Do they have service area pages covering different cities, states or countries than you? Is their text more B2B or B2C? Try to determine is their SEO strategy was to strictly climb the ranking latter and outrank you or if this was a more natural progression towards the top of the page. Finally, run their website through a few SEO screening tests to determine how strong this competitor is.
Stand Out.
If you and the competitor have the same product or service, the same audience and the same keywords, you should consider sitting down and hashing out a plan to differentiate your company. Perhaps you have more certifications than them, or you’ve helped larger clients than your competitor, or you’ve been in service longer. It doesn’t matter how seemingly small or insignificant the difference is — just make sure the user can clearly read and digest those differences in order to make a decision. You can also select different keywords. Either broaden your keywords or find more niche keywords in order to capture a slightly difference audience.
Improve Performance. 
Sometimes there isn’t an opportunity to differentiate your business enough from your competitor’s without your own rankings plummeting and losing revenue. When this is the case, then it’s time to roll up your sleeves and really bring out the big guns. Our Boston SEO company recommends generating both internal and external links. Having a linking strategy in place to reputable sites helps with SEO rankings, so be sure to add your website to local listing sites and link your site’s pages into on-page content you’ve created. As far as content is concerned, we also recommend revisiting some of your product or service pages and refreshing your content to include more keywords (just don’t forget to write for the user as well). Include major keywords in your H-tags and your URLs as well as your content. Have relevant images or videos to entice users to stay on your page longer. Don’t forget that one of the easiest ways to improve SEO is through regular blog posting!
When to Contact a Professional SEO Company
If you’ve tried everything you can with no success, then its time to contact an SEO company such as Boston Web Marketing. SEO companies are here to create unique campaigns designed to succeed. Strategies can include improving social media presence, email marketing, pay-per-click marketing campaigns and more. Contact us today for a free SEO analysis!

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