Frequently asked question (FAQ) pages are valuable for many reasons. Essentially, they help users find high-level answers to both common and niche questions. From an SEO standpoint, these pages are a necessary aspect of creating a smooth user experience. Whichever industry your business is in, you can benefit from a well-structured FAQ page. So, how can you optimize your content to increase SEO value? This blog will explore how using data, page formatting, and FAQ schema will help you create SEO-friendly FAQ pages.
Use Data to Compile the Most Common Questions Users Have
For an FAQ page to be SEO-friendly, you need to include the most common questions for your specific businesses and overall industry. This may seem easy enough to understand, but the process is more in-depth than simply brainstorming questions that you think users want to know. Yes, your FAQ page should address the most common questions customers have about your products and services. Yet, how can you identify some of the niche questions that users may have? The best way to compile those questions is to examine your past notes, social media comments, and customer service data.
If your business has customer service set up, you can discover popular questions that customers have or specific issues customers are having with your service or product. If you don’t have social media engagement or customer service data to rely on, consider asking consumers directly through an email survey. Whatever the case may be, it’s important to tap into your resources and let reliable data be the foundation of your FAQ page.
Organize Your FAQ Pages for User Experience
So, FAQ pages are meant to answer commonly asked questions with clear and concise answers. However, it’s just as important to format the entire page to be user friendly. This means you need to make it easy for your audience to find what they’re looking for. If you don’t have an easily accessible FAQ page, users are less likely to remain on your site. By compiling too many questions in a single page, your bounce rate may increase as your user experience decreases. So, how can you organize your page to be SEO-friendly? The answer depends on your specific business and the needs of your customers.
For example, when an FAQ page consists of multiple pages, it’s important to have a navigation bar. The average customer doesn’t have the patience to look through multiple pages one by one until they find an answer. Additionally, target searchable keywords in your answers. As with any content, its important to use the terms and phrases that users are searching for in order to make your page easier to find.
Take Advantage of FAQ Schema
Once you’ve compiled your data and organized your page, you can add FAQ schema to further optimize your page. FAQ schema is the section on a search engine result page (SERP) with questions and drop-down answers. Essentially, FAQ Schema works by putting a code at the backend of the page that informs Google the content is presented in a question and answer format. By marking up your page with structured data, you will have a better chance at an FAQ rich snippet.
Contact Boston Web Marketing Today
Lastly, you can contact us at Boston Web Marketing if you have any remaining questions about your FAQ page. We can help you format your page to provide relevant answers to questions searched by users, and make your page eligible for rich snippets on the search results page. Get in contact with us today at (857) 526-0096 to learn more!