How to Create Engaging Social Media Content

It’s no secret that social media can help your marketing efforts. In the world of social media, engagement is key to creating a relationship with your audience and to keep them interested in your brand and business. Here are tips on how to create engaging content on social media:

Use Hashtags Correctly

Do not put random hashtags in your caption in hopes to get engagement randomly. Hashtags were created to build a community with like-minded people, this will help bring awareness to your business from people who are interested. You can create a branded hashtag for your business so that when people are interested in seeing more than just your posts, they can. A branded hashtag is a way of creating a portfolio online.

Experiment with Emojis

Even if you don’t use emojis personally, this is a good way to connect more with your followers. By using emojis you are visually conveying and connecting how your business is thinking and feeling.

Switch up Content

Most people just stick with posting photos, but don’t be afraid to share other relevant articles or links, post videos, or gifs this way you are keeping people interested and on their toes. No matter how catchy or creative your title is some people may just skim over it.

Post Consistently & Quality Content

Posting consistently and regularly will give your SEO a boost as well as keeping your audience engaged. You should be making sure that every post contains factual and pertinent information regarding your business. You can also test with what times to post to see which times get the most engagement from your audience.

Engage with Photos

Make sure to always add a visual for your audience. A picture is the best way to grab your audience’s attention and keep them interested. This is a great way to ensure that they will not only engage in a single post but also pique their interest to keep coming back to the page.

Work With Us

At Boston Web Marketing, we are social media experts. We know within every industry what content will keep your audience engaged. For more information on our social media services, contact us today online on our website or call us at 857.526.0096. 

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