Content is one of the most important pieces of any marketing campaign. Quality content will help boost your site’s ranking in the SERP’s, inform potential customers about your company and services, and hopefully, lead to conversions for your business. However, building content that generates conversions isn’t as simple as writing a blog and throwing it up onto your site. You need to be sure that you’re writing content that is both properly optimized, and also persuasive enough to help lead potential customers to purchase your product or requesting your services. In this blog, we’ll explore how you can write content that will provide you with more leads!
Because it is the first thing that many consumers will notice about your content, it is important to have a noteworthy, and attention-grabbing headline. When writing your article’s title, it is important to choose your words carefully, but you also want to ensure that your title has the right tone. If you try a title that is too click-baity in order to drive traffic to your article, you may steer people away as it gives your site an unrefined look. You’ll want to choose a title that effectively summarizes your article while also grabbing the attention of any potential customer. Try using statistics as a good way to grab people’s attention without appearing tacky.
Be Aware Of Who Your Audience Is
Perhaps the most important thing you can do when trying to optimize your content for conversions is to know your audience. For example, the information that the average customer is looking to get out of your site versus the informed customer is going to be much different. Be sure that provide a good mix of content that caters to every kind of customer you have.
Try Not To Oversell
One thing you need to be careful of when creating your content is that you don’t try to oversell your product. While it is good to mention your products where it makes sense and feels organic, working in a sales pitch to every single article can get tiring. Consumers are constantly being advertised towards, so presenting yourself as a resource as much as a product will help differentiate you from the competition.
If you have data showing how effective or useful your product is, consumers love to see tangible evidence that your product is going to meet their needs. If you have statistics that can back-up your claims of your product or services utility, that will help tremendously in selling your product. In fact, a Hubspot researcher did a study proving that articles with numbers in their titles are 175% more likely to be shared than articles without them. If you’re looking for an easy way to increase your conversions with your content, try working statistics into your article titles.
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If you need with your digital marketing needs, our team at Boston Web Marketing is ready to assist! We can be reached over the phone by calling us at (857) 526-0096 or by filling out our team’s online contact form! We look forward to hearing from you and assisting with all of your digital marketing needs!