How to Create an Organic Search Strategy for the Holidays

As the holidays quickly approach, people are beginning to plan for winter activities and vacations. For those of you promoting a business or brand that entails holiday travel, you are probably  making plans for a concrete marketing strategy. Below you will find some helpful tips on how to strategically create an organic search strategy for the upcoming holidays.

Tip 1: Incorporate Seasonal Keywords Into Your Content

Prior to creating a campaign based upon seasonal keywords, you must first sort out the keyword trends. According to a data report from BrightEdge, phrases such as “Flight Deals Cyber Monday” & “Winter Getaways in New England” are among the highest ranking for travel and accommodation. Keep in mind that travelers generally search for terms relating to seasonal deals and holiday promotions. Take advantage of Google Trends to unveil the latest season trends related to your brand.

Tip 2: Create In-Demand Content

Content includes anything from landing pages and blogs to informational pages. Incorporating schema or structured data markup is an excellent way to let Google know what your page is about. This can also positively alter how your content is displayed and be beneficial to your targeted audience.

Tip 3: Be Mindful of Your Mobile Audience

In a recent study, 45% of travelers did their holiday research on a mobile device, including airfaire, hotel & car rental. This past spring there was an increase of travel purchases done on smartphones. If you have Black Friday or Cyber Monday deals, make sure that your server will be able to perform with all the traffic. Additionally, check to see the speed of your site and rid it of any errors.

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