One of the main objectives of a small business’s website is to highlight its services in local cities and towns. Service area pages are an effective tool for websites to target specific geo-locations with their online presence. There are many key factors that go into creating a properly optimized website in general, but here’s what you need to be doing for your local landing pages!
Meta Titles & Descriptions
Your entire website should have proper meta titles and descriptions throughout, but you will want to make sure you have a couple of important pieces in these for your service area pages. Make sure you include the name of the town you are targeting and as many of your main services as you can fit within the character limits. These will help Google crawl the content, as well as make it easy for users to identify that you are the business they are searching for!
Like with your meta information, including the location name and your services as header tags in your local pages. Header tags work to optimize information for Google. They also make the page layout easier for users to scan through and decide if your business is what they are looking for. Always remember with your writing & formatting that readability & speed are key.
Each service area page should have content unique to the town. Although it may be tempting to breeze through these pages and create them in bulk, you should take your time and make sure that they have project examples from each town and different copy throughout. Not only will that boost your local credibility, but it will also avoid the risk of duplicate content. When Google sees that pages on a site are nearly identical, this lowers your search rankings and gets you flagged!
Need Help With Local Search Rankings?
Service area pages are worth having but equally worth taking your time on. If you are a small business, local landing pages are essential to keep your site showing up for your target clientele. The best way to ensure your entire website is thoroughly optimized is to utilize a professional digital marketing service. Boston Web Marketing has over a decade of experience in optimizing both local and national businesses for digital success. For a team, you can trust with your business, give us a call at 857-526-0096!