How to Create a Natural Backlink Profile

A part of the framework of any effective SEO strategy is the importance of off-page SEO. The actions used in off-page SEO include building backlinks, encouraging branded searches, and increasing engagement to your website through other platforms such as social media. Focusing on backlinks for your website is essential to your success. Start by gaining backlinks that were earned instead of bought, and see how far your rankings rise!

What Are Backlinks & Why Are They Important for SEO?

In simple terms, backlinks are links on one website that point to another website. These external links are highly valuable as it is a ranking factor on most search engine results pages. 

Backlinking is incredibly important to your website’s SEO and can boost your credibility. With a high volume of backlinks, search engines such as Google and Microsoft see that your website has authority and highly valued content that other websites wish to use. In addition to improving your rankings, backlinks can also help Google find new pages and send referral traffic to your website. Continue reading to discover how you can begin creating a natural backlink profile!

Vary Your Anchor Text

When beginning to create your natural backlink profile, ensure you don’t target one specific term and use identical anchor text each time. Using specific or exact anchor text each time can make your backlink profile look unnatural and lead to lower rankings. Ideally, throughout this process, you should try to gain links with varied versions of your preferred anchor text. 

Differentiate Your Links 

Not every site that links to yours will have high PR or even any. The importance of the backlinks your website receives is that the websites provide valuable content to their readers and focus on your website’s industry. This way the website will push its readers to your website with the valuable information your website provided throughout their search. Either way, focus on getting backlinks from websites that can help you. For example, a backlink from a popular local blog can be more impactful than a backlink from a generic website with high rankings on the SERP. Start with a generalized search of websites that cater valuable information to their readers within your industry.

Avoid Link Schemes

One item that can negatively impact your website’s authority is buying into automated programs. While we understand that you are actively seeking links, this tells Google that you are seeking links to increase your popularity. Remember that backlinks provide value to your website’s authority, so seek out websites that can add value, not schemes that anyone can buy into.

Contact Boston Web Marketing to Build Better Links

Begin creating your natural backlink profile by following these suggestions. Overall, good marketing leads to good backlinks. Ensure your on-page SEO is optimized to give your website the best shot at success. When it comes to your backlink strategy, don’t be afraid to ask for help and partner with your local digital marketing specialists at Boston Web Marketing! For more information, call us today at 857-526-0096 or fill out our online contact form. We look forward to amplifying your results soon!

Recent Blog Posts

Contact Us Today!

  • This field is for validation purposes and should be left unchanged.