While managing a website, it can be easy to lose track of all of the different elements. Each page on your site has its own SEO aspects to worry about, and with hundreds of pages, it can become overwhelming. This can easily lead to de-optimized pages and poor customer experience. Every once in a while, it’s important to conduct a clean-up of your site. Learn the best strategies to clean up your site’s SEO.
Site Structure
To start, your site menu should be organized and clear. This is likely the first element your visitors are to use on your site, so it’s important that it is as straightforward as possible. Next, create an overview of the content on your site- blogs, service pages, contact pages. Then, organize them into specific categories to help your visitors easily navigate throughout your site. It also helps to organize them by performance, relevancy, and importance. From here, you can determine what your site is missing and what may need improvements.
Bad Links
Bad links are considered links that violate Google’s guidelines. Bad links can result in penalties from Google, and they will hurt your search rankings. Identify all bad links and try to remove them by contacting the host site or disavowing them to your site. Disavowing links should be a last resort and should only be considered if there are multiple bad links.
Broken links should also be considered when cleaning up your website. Google Search Console is a useful tool when finding broken links. Unlinking text, redirecting to the correct page, and correcting or replacing the link are all options to fix broken links on your site.
Images
Visual aspects of a website are crucial to the customer experience, and they can be helpful tools with SEO when properly optimized. First, it’s best to compress the image on your site to not decrease site speed and to maintain a low bounce rate. Use alt text to incorporate keywords into your pages, but be sure to not keyword stuff.
Metadata
As you create more pages on your site, it’s essential to make sure all the metadata is unique for each page. This includes page titles and meta descriptions. Title tags are one of the most important aspects of a website, so it’s crucial that they are all unique. Meta descriptions are also key to having a high click-through rate, as they provide an overview of the page.
Check That Everything Works
Once you’re done going through each of these steps, go back through each page and ensure everything is working. It’s not enough to assume that everything is working. It may be tedious, but it is crucial to lowering your bounce rate and increasing your ranking on Google.
Clean-up your SEO with Boston Web Marketing
At Boston Web Marketing, our experts are here to worry about SEO, so you don’t have to. Increase your search rankings and improve your SEO today! Let us know how we can help you achieve your digital marketing goals for your business.