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How to Build Your Email List

Email marketing is an extremely powerful tool for any type of business, whether you are serving a wide consumer base or other businesses.  It allows you to build up a relationship with your customers and clients and can be used to spread the word about your product or service, especially new offerings or releases. While people who sign up for an email list are giving you permission to send them regular updates about whatever it is that you’re providing, they’ve given you their trust and you shouldn’t abuse this factor. Many businesses fail when it comes to integrating email marketing into their overall strategy because they don’t know how to go about doing so successfully.

Can I Use My Website to Build an Email List?

On nearly every website platform, there are options to create pop-ups that can collect customer emails. These pop-ups are fully customizable and can be made to appear on all pages or just specific pages.  They can be set to appear at specific times or when the user has spent X amount of time on the website. These are important factors to keep in mind so that users don’t feel spammed or over-stimulated.

Should I offer Discounts for Email Signups?

One of the ways to grow your email audience is to offer a coupon or discount in return for someone signing up to your email list. This is a powerful incentive if they already like your products or services. This will help convince them that your emails are actually worth looking at rather than viewing them as just another piece of spammy advertisement.

Can I use Content to Incentivize Email Signups?

People are constantly inundated with advertisements, so they have become very good at tuning out the noise and ignoring things that don’t interest them. If you want to get people interested in what you have to say, then you’ll need content that is unique and high quality. That way, when they receive an email from you, it will stand out among everything else that they receive. If you want to take it a step further, try creating content in different mediums like infographics or videos. People are used to receiving text-based emails, so if your email contains something already common in that format, then it isn’t going to stand out in their minds.

Can Social Media Be Used to get Email Subscribers?

Social media is another way to get email subscribers, but it is important not to spam people. Your emails should be valuable and worth reading every time they receive one from you. If people are following you on social media, there’s a good chance they won’t mind receiving emails from you as well. Putting together a post to encourage email signups is simple enough, and it can help widen your audience and increase conversions.

Contact Boston Web Marketing

In addition to SEO and web marketing, we also offer email and social media campaigns to our customers. To learn more about our marketing services, give us a call at 857.526.0096 or contact us here.

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