How to Build an SEO Roadmap

Whether you are an agency, consultant, or have your own company, having a solid marketing plan should always be an important step for a successful business. When it comes to implementing SEO, there are so many factors that can make an impact on your business and search rankings, but it needs time to get things going to see any actual results. Strategizing an SEO roadmap is a great way to break down your tasks into manageable time. Before you start mapping out your monthly tasks, here are the important elements you need to answer:

Who is my audience, and what is the goal?

Getting traffic to your website can take time, but once a user visits your site or web page, what action are you hoping your potential user to take? Sign up for a newsletter, purchase a product, or fill in an inquiry. By ensuring your site balances out with clean content, image, structure, informative information, and no broken links, you are already off to a great start to start planning your SEO strategy! If not, you might have to revisit and resolve these first before moving to the next step.

Using S.M.A.R.T. Goals to your advantage

To understand your website performance, you need to track goals; without goals, it is hard to identify issues and improve the website’s online presence, which is why you need to consider advocating the S.M.A.R.T (specific, measurable, achievable, realistic, time-bound) goals to your roadmap. No matter how big or small your goal is, being able to achieve these optimization goals (like the ones listed above) will help you collect resourceful data and track the progress

Running a competitive analysis.

SEO can be easy to understand, but it is hard to practice without the right tools and approach. Depending on the market you are in, it can be highly competitive as there are only 10 links on the first page for a specific or phrase keyword you want to get found for. It can be stiff competition, but your competition success could be a great guide for your own success. Keyword research can take time, but once you find 15-25 keywords, you can use tools like SEMrush to handle the rest of the heavy lifting and provide you the recommended data you need to fill in the gap you can focus on in order to grow your business. 

Performing a technical SEO site audit

Running a site audit can deep dive and evaluate the SEO friendliness of your website in multiple areas such as duplicate content, load speed, missing header tags, and metadata can be a crucial step for you to improve your website’s weak spots. The process can be overwhelming, but by breaking down the tasks, you and your team will have a well-optimized site that is ready to compete with the best in no time!

Content is here forever!

A website is nothing without content. Publishing fresh content optimized correctly with relevant keywords every month will boost your search engines and rankings.

Build up those backlinks

Having strong authority domains to backlink to your website will give your overall “SEO score” a boost. Backlinks take time, but they can add SEO weight to your site, which will improve your organic search rankings. The more domains that backlinks to your site, the better your performance will be overall. If you are looking for more information on link building, we have written plenty of helpful blogs here that you can check out!


Now that you have a good grasp of understanding how to optimize your site, the next step is to put a realistic timeline for each of the tasks. No matter how long this will take you to accomplish, you are still taking these smart fundamental steps in improving your website’s online presence. If you are looking for a company, who can fully optimize your website and get you where you deserve to be, consider contacting us at Boston Web Marketing

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