SEO and content marketing go hand-in-hand, so sometimes you will need to think of new content that can help boost your SEO and leverage several on-page SEO elements. On top of writing various content types, it also helps to have a few simple but effective blog types to help with search ranking and website visibility.
That is where list content comes into play.
Lists are very common on lifestyle blogs, niche publications, and personal blogs. They help to entertain or inform in a way that makes it easy for a reader to follow their content. However, some lists perform significantly better than others if they optimize for the right on-page elements.
Below, we’ll dive into the factors that help make a list effective for your search engine optimization efforts. If you’re a business that thinks you need a content marketing expert on your team, don’t hesitate to contact our SEO team for more information!
What are the elements of a good list for SEO?
A good online list should have a variety of on-page elements and effective copy in order to gain reader attention and improve SEO ranking.
A few of the on-page elements that marketers need to account for including:
- Effective header tag hierarchy to help search engines identify the main points of your list content. Use H2s for main sub-headers and subsequent headers for other parts of your list. Remember the hierarchy using this quick guide, starting with H1 as your article title tag( H1, H2, H3, H4, H5, H6.)
- Images to help build alt-text on the page and to create catchy visuals for your reader. Images are sometimes used a way to coordinate the main points of an article.
- Internal links to help readers find other related information about your topic
- Clear and efficient writing that helps your reader understand the main points of your article quickly.
The tips mentioned above are some of the cornerstones of writing web-optimized content. These tips and techniques apply to landing pages and other website copy, but marketers must remember to apply them to their lists. A list can help a website rank higher for specific keywords if your content applies the following techniques.
However, it is also important to remember that the quality of your list is crucial to ensuing it helps your website rank higher. Google’s complex search algorithms work to ensure that search engine users get the best quality, most-optimized content before lesser results.