YouTube is the second biggest search engine in the world, following its parent company Google. However, getting your video seen is not as simple as posting it and promoting it on social media channels. In order to boost your ranking, it is critical to make sure you fully optimize your video for the unique YouTube algorithm. Needless to say, focus on interesting content that the viewers stay with for the duration of the video.
What’s in a Name?
From the name of the video to the title of the file, you have several opportunities to insert keywords and optimize for the desired demographics. When it comes time to the title, include relevant keywords that your users may be searching for. If you are having trouble coming up with ideas, use the autocomplete feature on any search engine. This quick tip will help you see popular search terms used for similar content. Similar to how meta description works for your website, your video description is critical to how you rank in search.
While a video description can be longer than other forms of content, the first few sentences are critical and should contain relevant keywords that can be read by the algorithm. Did you know that your video file name is also a factor in your ranking? While we can add alt text to images to describe the image, YouTube uses your file name for a similar purpose. Make sure you retitle your video to include one or two focus keywords to help it index easier.
Include Your Transcript
While you’re uploading your video, include a written transcription of the contents of the video. Using closed-captioning will make your video more accessible for the hard of hearing. Additionally, it can be translated in for viewers who speak different languages. The latest algorithm can automatically create a transcript by converting the audio to text, which means you only need to review it for missed text. This increases the number of keywords affiliated with your video, which can help improve its search presence. Once you are done with your first video, go through and implement these changes on older videos to refresh them and boost your ranking!