Urgent Cares are becoming the leading choice when it comes to Primary and Urgent Care services. Primary Care providers are becoming outdated and impractical for patients that live away from home or like to travel. Emergency rooms are costly and can leave a patient waiting for hours just to be seen by a doctor. Urgent Cares are becoming an extremely competitive market to be in currently due to the vast number of centers opening across the country. If you are a new Urgent Care Owner or Boston Web Marketing is here to give you some advice on some things you can do to boost your organic rankings and Overall SEO.
Always Be In Season
An Urgent Care Center needs to continuously be optimizing for the correct illness that comes with that specific type of year. For example, different months come with various risks and diseases, and if it is May-July, you will want to be focusing on allergies and ticks! It is essential to use these illnesses as a new target for keywords to optimize for in all content. It is always a good idea to put out some blogs on these topics as well as a new service page or updating an old one to gain some SEO points towards your sites.
Make Your Center Stand Out
If you have a center in a city or densely populated area, odds are there is another urgent care center in close proximity to yours. If your center has many services that may stand out as unique or super helpful such as x-rays, concussion testing, bloodwork then make sure you are building content towards these services as soon as possible. The promotion of these services is essential. At Urgent Care, patients are coming for a specific health service; you should always make sure that all health services are easy to identify and find.
One of the best parts of Urgent Care centers is the low wait times. An excellent way to optimize wait times is to have an option for patients to check-in online. Check-in online further expedites the process of getting patients seen by a doctor. This will help to keep the center, less crowded; which creates a less stressful environment for the staff as well. Hopefully, the result of having check-in online will result in lower wait times and some good Yelp reviews!