The key goal of a business doing SEO is to increase visibility. With this being said, however, it is also important to see growth in conversions as well. Did you know that you can strategize your SEO to work on increasing this growth month-to-month and year-to-year? These strategies encompass some of the basics of SEO, including page build, functionality, and user experience. Let’s take a look at some of these items today!
Add a Sticky Footer
Sticky footers can be a simple way to boost call conversions on your website. With a little bit of simple HTML & CSS, you can have an all-new addition to your mobile site. While typical clickable phone numbers are in a specific area of a page, and that is all, this provides a clickable phone number that is “stuck” to the bottom of a mobile site, claiming about 50px or so of space. This makes it easier for the user to convert, meaning that they will be more likely.
Contact forms are the most important thing to have on your website. They are where the users can inquire if they have questions or want your services. This being said, by placing them on every single page, there is a higher chance they will convert, and similarly, you will also want to have the contact form to be above the fold, meaning that you do not need to scroll down the page to see it. This is important because it involves less effort on the part of the user to get to the contact form, meaning that they are more likely to convert as well.
Buttons Throughout the Website
For businesses that encourage people to schedule an appointment with you, have ‘book an appointment” buttons on every page. You want people to convert as soon as they consider it. So by having multiple buttons throughout your pages, it is likely and easy for them to convert as soon as the decision pops in their head.
Link Within Text
Another way to increase conversions is by linking your phone number or a page with a contact form within the content. If you are talking about how your services or products can assist someone, give them an opportunity right then and there to convert. If they find the information they are looking for at the beginning of your content, it isn’t likely they’ll continue reading and find the call-to-action at the bottom of the blog or page. The more opportunities they have to convert, the more likely they are to do so!
Making sure that phone numbers and email addresses are clickable is important because this can be used on both ends. In terms of mobile devices, having both be clickable is great because you can do all of those things on your phone if you have a smartphone. Similarly, if we are speaking about desktop devices, email addresses can be great for people who are not necessarily comfortable with filling out the contact form.
Contact Boston Web Marketing
If you’re looking for professionals to assist you in getting more website conversions, we’re here to help! We have all the skills to completely optimize your website so that you can get the most conversions possible. If you have any questions don’t hesitate to reach out to us at 857-526-0096 or fill out a contact form!