How to Avoid SEO Penalties

Google is the most popular search engine and makes regular algorithm changes. It is always important to keep up with these changes to avoid penalties. Getting penalized by Google can lead to loss of traffic and revenue, hindering your business. Furthermore, some industries are more prone to algorithm updates due to their competitiveness. Continue reading to learn how to rank on Google and avoid even the most strict penalties. 

Selecting a Good Domain is Essential. 

Having a unique domain name is essential to obtaining great SEO for your business. You may think selecting a domain with a big keyword is perfect for your website, but it can be detrimental in certain industries. There are many domains in fields such as insurance or loans with the keywords “insurance” or “loans” in them. Because of this, these words are “sensitive” and are at risk of penalty. Avoid utilizing sensitive keywords and keyword stuffing. 

Research Competitors.

Researching competitors can provide insight into what works. Using your research, you can avoid other businesses’ mistakes and reach higher rankings quicker. Pay attention to URL structures, page layouts, and links. Using the same route well-established firms have taken can lead you to SEO success. 

Use Link Building Strategies

It is important to formulate link-building strategies to generate more traffic to your website. Brand-name links to your homepage will be low risk and can help organic traffic. You can spread these links to relevant blogs and guides; however, it is important to ensure that these blogs are valid. Make sure their content is high-quality with relevant research, graphs, and more.

Contact Boston Web Marketing!

If you need any help with SEO practices and avoiding search engine penalties, don’t hesitate to contact our team at Boston Web Marketing! Our search engine optimization specialists help businesses in almost every industry achieve higher search rankings! Give us a call today at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!

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