A good Search Engine Optimization (SEO) strategy is extremely important for businesses. Implementing SEO best practices on your website opens the door for greater search engine results rankings, website visibility, overall increased traffic and lead generation. Understanding what these SEO tactics entail before getting started is crucial. “White hat” and “Black Hat” SEO tactics are two classifications certain SEO practices fall under. White hat SEO tactics are tactics that are considered good and ethical by search engines. White Hat tactics are SEO practices everyone should strive for. With the good, comes the bad and on the flip side of White Hat SEO tactics, there are Black Hat SEO tactics. Black Hat SEO tactics are considered unprofessional and unethical. They should be avoided at all costs because search engines have algorithms in place to punish “Black Hat” SEO tactics. Continue reading and keep the tips below in mind to avoid bad SEO strategies.
It’s evident that utilizing relevant keywords is essential when it comes to having a good SEO strategy, but keyword stuffing your website or content can actually have adverse effects. Keyword stuffing is exactly what the phrase sounds like. It is essentially trying to cheat the keyword system by being too repetitive and putting together sentences that do not really make sense but contain keywords. Avoid keyword stuffing by always being accurate, concise, and relevant keywords.
Search Engine pages have algorithms in place to determine whether or not your website is deemed a trustworthy source. At the top of the criteria would be backlinks. Authentic Links or backlinks that direct users from one website to your website is a good SEO strategy. Buying Links on the other hand is a big no-no and frowned upon by search engine pages. Unfortunately, there are some who buy and spam links in an effort to trick search engines into giving out a higher ranking result! Search Engines have algorithms in place to prevent buying links from working, so it’s best to steer clear of this tactic. On top of that, search engines can penalize pages on your website or even your whole website. It’s never advised to try to “outsmart” search engines. In other words, you should work to earn your place in the search results, rather than buying it.
Trust Our Team at Boston Web Marketing
There is an old adage that goes “Cheaters never win”. That adage absolutely applies to Black Hat SEO tactics. Trying to manipulate the system and gain an unfair advantage in search engine results will always end poorly for your website. If you need help getting your SEO strategy going or do not know where to start, contact us and we can help you right away! Our team has a handful of years of experience implementing “White Hat” SEO tactics and can help your website grow exponentially!