How To Audit Your Sites’ Content

Over time, your site’s content will become stale. New information about your products or services will become available, and what was once a cutting-edge piece of content that boosted your sites SEO, or was helping you drive conversions, is no longer as effective as it once was. It’s important to take a look at the content on your site and assess the ways in which you can improve it to better achieve your SEO goals. If you’re interested in learning more about how to audit and take stock of your site’s content, take a look at our job for more information!

What To Look For

When you’re auditing your site’s content, there are a few different factors to consider as you’re pursuing the content:

Quality of the Content

Does the content still feel fresh? Does it still answer any questions users may have about your products or services? Has anything changed in your industry that may require you to update the content?

Wrong Info

In the same vein as checking the quality of your content, over time some of the information on your site may be incorrect, or perhaps it was never correct to begin with! Take a look at the content and make sure there are no errors!

What Are You Looking For From The Content?

Is your content achieving the goals you set for it? If it’s not meeting your conversion or SEO goals, perhaps it’s time to take a look at what aspects can be rewritten to improve the site!

The Next Steps

Once you’ve taken stock of your site, the next step is to perform an audit on the content. There are tools you can use that will provide you with a great deal of valuable information about the content, such as Google Analytics. Once you’ve performed the audit, there are a few key metrics that you should be paying attention to! Let’s examine those below:

Key Metrics

These are the most important metrics to track and make an effort to improve upon!

Organic Traffic

One of the main purposes of your site’s content is to improve your SEO and drive organic traffic. If your content isn’t bringing in organic traffic, it’s time to take a look at your content strategy, the type of content you’re writing, how it’s being shared, and the writing itself. Examine the content and ensure that it is high-quality.

Bounce Rate

If your content has an unreasonably high bounce rate, it is a sign that users are visiting your site and don’t like what they see. If that’s the case, take a look at the content and see if it’s missing anything important, such as answers to questions that consumers need which your content doesn’t provide, forcing them to go to another site in search of them.

Time On Page

In addition to bounce rate, this metric gives you a great idea of whether or not users are finding your site’s information to be useful or interesting enough to stay on the page! If you have 1,000 words on a page but users are only spending 30 seconds on the page, it’s a sign that somethings wrong and they’re not getting the information they need!

Contact Us Today

There are a variety of other important metrics to consider, such as conversions, traffic source, pages per session & more, but this is a good place to begin! If you’re interested in learning more about how to improve your site’s content, or you’re in need of assistance with your companies digital marketing strategy, our team at Boston Web Marketing is ready to assist! Reach out to our team today by calling us at (857) 526-0096 or by filling out our team’s online contact form! We look forward to hearing from you and assisting with your digital marketing needs!

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