Adding social media links to your Google My Business profile is vital as it allows customers to find and engage with your business across multiple platforms easily. You can showcase your brand, share updates and promotions, and interact with your customers in real-time by including links to your social media profiles. This can build customer loyalty, increase engagement, and ultimately drive more traffic to your website, leading to increased sales and revenue for your business. Additionally, having social media links on your Google My Business profile can also boost your search engine rankings, making it easier for potential customers to find you online. See below how to manually add social media links to your Google My Business profile!
Step-by-Step Guide to Manually Add Your Social Media Links
Following these steps, you can add your Facebook, Instagram, LinkedIn, Pinterest, TikTok, X, and YouTube accounts to your Google Business profile.
- Go to your Business Profile.
- Click Edit profile, then Business information, and then Contact.
- To edit, click Social Profiles and then the Down arrow.
- In the open drop-down, select the social media link you want to add.
- In the web address field, add the link.
- Click Save.
Why is It Important to Add My Social Media Links?
Google’s latest update has introduced a significant change to the social media links on your Google Business profile. Before this update, these links were automated, often resulting in incorrect links being associated with the wrong business. This posed a considerable challenge, as there was no way to change the links manually. However, with this update, Google now gives Business Profile managers the power to manually add social media links to their profiles. This new feature is crucial for ensuring your business’s social media links are accurate and up-to-date. This new feature is a significant improvement for businesses, as it will increase traffic to their social media platforms directly from their Google Business profile. You can promote your brand and build a stronger online presence by providing customers with easy access to your social media pages.
Optimize Your Google Business Profile With Professional Help
Adding social media links to your Google My Business profile is an essential step in improving your online presence and increasing your reach. Following the step-by-step guide and best practices outlined above, you can ensure that your profile is up-to-date and visually appealing. By doing so, you can attract more customers and drive more traffic to your website, ultimately leading to increased sales and revenue for your business. If you’re a Business Profile manager, don’t hesitate to use this new feature and update your social media links today. If you need professional assistance managing your Google My Business profile or social media platforms, contact your local digital marketing experts at Boston Web Marketing. Reach out to our team by filling out an online contact form or calling 857.526.0096.