You know what they say, good help is hard to come by, and now more than ever, the process of finding the right candidate and hiring has become quite competitive. With so many tools out there, from Indeed, to LinkedIn, Monster and even Facebook now, you might be feeling like your job postings have become lost in the shuffle. While all these tools are a great way to get more eyes on your job listing, another important step is putting the listing right on your website.
If you’ve searched for a job lately, you might’ve noticed that Google is taking a step into the job listing world, and you might be wondering where they are pulling that information from. They are actually scanning the internet for structured data, specifically job schema. We will walk you through how to get your job listing up and running
Step 1: Write a Solid Job Description
Make sure to give some background on the company, a description of the position, and a comprehensive list of skills and responsibilities that the position requires. If you can, add information about the compensation that applicants should expect and any other important details.
Step 2: Create Your Job Page
Once you have all the important information written out, it’s time to put together your job page. It doesn’t have to be anything fancy, but make sure that all the info is clearly displayed. You’re going to want to create a new contact form that collects all the relevant information from your applicants. If it’s just one job you are hiring for you can start with one page. If it’s multiple positions, then you can either create a careers page that links to all the position sub pages, or you can create a drop down on your contact form so applicants can specify their desired position.
Step 3: Add Job Schema Structured Data
Use a structured data generator to create the schema script. Fill out as many of the different fields as you can, because that will help ensure Google pulls in your listing. For this type of schema you can add it right to the body of your page, underneath the contact form and before the footer should do the trick. Check out Google’s best practices for creating and adding job schema for more information.
Step 4: Test Your Structured Data
Use Google’s rich text results tool to ensure that your page is properly formatted and displaying the job schema correctly. Once it’s showing up properly, it doesn’t hurt to resubmit your sitemap through Search Console if you can.
Step 5: Contact Boston Web Marketing
Need help hiring? It might be time to change your approach and take your hiring process fully digital. We know how to get your job listing in front of the right people using digital marketing and SEO tactics! Give us a call at 857.526.0096 or contact us here for more information.