How Site Speed Affects SEO

You may not have thought about how many customers you could be losing out on due to slow site speed. Most people have very little patience, especially when it comes to the internet. They want the information they’re looking for, and they want it now. If they have to wait more than even three seconds, they start to consider leaving your site altogether and moving onto your competitors’. According to a study done by Google, the average mobile site takes over fifteen seconds to load, an astoundingly high number. Aside from deterring users, these lengthy load times may be negatively affecting your SEO, too. Since site speed is a ranking factor, this is something that should be on your top priority list to optimize for. Improved site speed will make for happy users and happy search engines. Keep reading to see how site speed influences your SEO. 

Loading Times Influence Crawling

With a faster site speed, it makes it easier for Google bots to be able to crawl your site. It allows them to come to your site and index new pages in a timely manner, which is crucial to your ranking. The bigger your site is, the more of an impact that site speed will have. However, this should not deter you from creating more pages, because as you know, having fresh and relevant content is also crucial to your ranking. As long as your site speed is properly optimized, Google bots will be able to come to your site quickly and index your content.

Improves User Experience

Yes, we are trying to impress the Google bots too, but ultimately our goal should be to provide the best possible experience for the user. After all, the algorithms that Google rolls out are all in an effort to make for a better user experience. Try to think of these algorithms as your friend, not the enemy. If we focus our efforts on improving things such as site speed for a better user experience, it should go hand-in-hand with optimizing for the algorithms: It’s a win-win solution!

Higher Conversion Rates and Lower Bounce Rates

Ahh, music to our SEO ears! Not only do we want users to be able to find our sites, but getting them to stay there, look around, and even convert to a potential client is key. If your site is slow to load and users click that back arrow before even having a chance to view your content, your bounce rate is going to spike. Likewise, they won’t have the chance to fill out a contact form or click to call and become a conversion. As mentioned earlier, users don’t have much patience. If your site doesn’t load quick enough for their liking, they’ll jump to your competitor’s site quicker than you have the chance to convince them otherwise! Aim to have a site speed higher than all your competitor’s, and you’ll keep customers coming back for more.

Contact Boston Web Marketing

Hopefully, by now we have convinced you that your site speed is important. For assistance on learning how to optimize for site speed, contact the experts at Boston Web Marketing! Our team of SEO specialists will be happy to help. Fill out our form for a free SEO consultation or call us today.

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