If you’ve recently started a business and are looking to improve your website’s search engine optimization, it can be difficult to know where to begin. Luckily, we’re here to give you some pointers on how you can effectively kick off your SEO strategy!
One of the most important aspects of a new business’s SEO strategy is the acquisition of local listings. The best way to start doing this is to create and update a Google My Business listing. Be sure to fill out as much information on the profile as possible: contact information, hours of operation, photos, Q&As, and anything else you have access to. Once your Google My Business profile is adequately created and filled out, you can begin submitting your business to other local listing sites like Apple Maps, Yelp, YellowPages, Bing Places, and more. Remember that reviews on your Google My Business page are an important ranking factor, so try to gain as many reviews from customers as you can!
Optimize Web Pages
If you’ve done a little bit of research into SEO, you probably know that new content & pages are essential to boost your search performance, but you shouldn’t forget to optimize your current web pages. You can do this by performing keyword research to determine what your business will ideally rank for, then expand your existing pages to fit these keywords and phrases. Not only should you tailor your page’s content with these keywords, but you should make sure they’re heavily included in page titles, meta descriptions, and header tags.
While you can get some backlinks from local listing sites like Yelp and YellowPages, you should also strive to get backlinks from reputable websites within your specific industry. This can be an easier-said-than-done task, but if you can manage to have your website linked by a high-authority website in an article or blog post, it’s sure to do wonders for your search engine optimization.
Long-Term SEO Strategy
When beginning an SEO strategy, one more thing to focus on is to avoid being short-sighted. SEO is not a fast process, so it’s important to have a long-term strategy. Conduct an SEO audit yourself or get the help of a company with experience in the industry (like Boston Web Marketing)! While a long-term SEO strategy may seem daunting at first, it’s sure to pay off for your business!
Contact Boston Web Marketing!
If your business is ready to improve its search engine optimization strategy, look no further than Boston Web Marketing! Our team of SEO specialists help businesses in almost every industry achieve higher search results. Give us a call today at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!