In the world of SEO, semantic search really changed the way we have to think. Different strategies are crucial to ensuring that semantic search earns us the spots we should be getting.
What is Semantic Search?
Semantic search is Google’s way of improving search results so that it can appease a more conversational search query. As outlined in the Hummingbird algorithm, this algorithm change has really improved the search results, in that it can give the user an answer almost right away, as opposed to before, when they would have to be constantly searching and opening pages in order to find exactly what they want. It helps to understand the intent of the customer in a way like never before so that it can extract exact, and accurate answers, while also delivering more custom results, meaning that the user is more happy at the end of the day.
How Do We Switch Up SEO Strategy?
Let’s talk about some of the ways we can switch up our SEO strategy in order to increase our rankings in Google:
When a user goes to your page, you will want to make sure that there is quite a bit of internal linking so that the users can switch pages very easily. This will help bring the user to a point where they are ready to convert.
Sentence structure is a big one in regard to semantic search. One of the things that can be very helpful is making sure to structure your sentences in a way that could be perfect as a short response to a question. One of the things that you will see is that there will be one larger result, with the answer highlighted in the snippet. This is what you are aiming for.
Content is always key, but making sure your content is targeted is even that much more important. By utilizing keywords, and making sure that your meta titles are in the form of questions, you will be able to start climbing the rankings very quickly.